Copywriting, content marketing and project management
Stories engage. They leave a memory imprint and forge emotional connections that influence rational decision-making and reinforce your brand. Good stories are shared and their ideas adopted as the audience’s own.
And, stories are a natural vehicle for interacting with customers across channels and over time because of their problem-resolution structure. Their elements—character, setting, theme, plot, conflict and resolution—lend themselves naturally to the customer journey.
As part of a larger marketing strategy that includes the development of dynamic personas, storytelling based on a true narrative gives organizations the power to guide and influence audiences over time, reflect brand values, and build loyal customers. Whether you’re recasting a website, producing a microsite, developing emails, creating editorial content for customers—or anything in between—you can use stories to deliver business value.
Meet Resonance Creative’s chief storyteller, Michelle Gouldsberry.
Copyright © 2017 Michelle Gouldsberry, Resonance Creative. All rights reserved. Nothing on this site may be republished, framed, or distributed in any manner. All other copyrights, trademarks, service marks, and logos are the respective property of their holders.