Copywriting, content marketing and project management

IT’S YOUR STORY–TELL IT WELL

 

Stories engage. They leave a memory imprint and forge emotional connections that influence rational decision-making and reinforce your brand. Good stories are shared and their ideas adopted as the audience’s own.

And, stories are a natural vehicle for interacting with customers across channels and over time because of their problem-resolution structure. Their elements—character, setting, theme, plot, conflict and resolution—lend themselves naturally to the customer journey.

As part of a larger marketing strategy that includes the development of dynamic personas, storytelling based on a true narrative gives organizations the power to guide and influence audiences over time, reflect brand values, and build loyal customers. Whether you’re recasting a website, producing a microsite, developing emails, creating editorial content for customers—or anything in between—you can use stories to deliver business value.

Meet Resonance Creative’s chief storyteller, Michelle Gouldsberry.

 

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