Copywriting, content marketing and project management

WHAT WE DO

 

Resonance Creative delivers digital marketing content and traditional copywriting for clients in financial services, pharmaceutical, technology, and more.

 

ABOUT MICHELLE
Brain with Michelle's strengths

 

Michelle Gouldsberry
I always asked “why” as a kid because I was truly curious and incapable of doing things mechanically, at least doing them well. By understanding why something worked a certain way or had to be done, I was able to do a better job. Details mattered. I also loved to write, which was an outlet for my emotions and creativity. Challenges were an antidote to boredom. I often thought in pictures, later in video, to reflect my ideas, although my ability to draw ended at stick figures. And, I had a strong sense of justice. No wonder I became a journalist. As I moved from reporting, to PR and community relations, to marketing, these basic characteristics remained, and new capabilities were folded in—well-honed interviewing techniques, research skills, the ability to quickly distill complex ideas, a keen sense of the client’s voice, a sharp eye for detail and accuracy, and a love of language that leads to clarity and precision.

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SERVICES
Digital
Websites
Email marketing
Landing pages
Articles/blogs
Web banners
Traditional
Marketing collateral
Event marketing
Case studies
Sales collateral
Employee Communications
Articles
Community Outreach
Presentations
Speaking
PARTNERS

 

Resonance Creative works with graphic/web designers, photographers, videographers, marketing and design agencies, and companies to produce content. We can also assemble a virtual team if needed.

 

CLIENTS

 

B2B Technology
Agilent Technologies
Annuncio Software (now PeopleSoft)
Applied Materials
Apttus
Arcsona
C-Cube Microsystems
Dell
Hewlett-Packard
IBM
ISSI (Integrated Silicon Solution, Inc.)
Juniper Networks
Luminate Software (now EMC)
Madge Networks
Marathon Technologies (now Stratus)
McAfee
Red Hat
ShareData, Inc. (now E-Trade)
SQRIBE Technologies (now Hyperion)
Sun Microsystems (now Oracle)
Symantec
Trend Micro
Trimble Navigation
Tyco Electronics, Elo TouchSystems division
VeriFone
View
VMWare

Education
San Jose State University, College of Engineering
Santa Clara University, Leavey School of Business
The Girls' Middle School

Employment/Recruiting
Frederickson Pribula Li

Financial Services
Charles Schwab & Co., Inc. (Institutional side)

Medical/Health Care/Pharmaceutical
Endpoint Clinical
Gilead Sciences
Guidant Corporation (now Boston Scientific)
Palo Alto Medical Foundation

Nonprofits
Business Marketing Association, Northern California chapter
Momentum for Mental Health
The Riekes Center
The Tech Museum of Innovation

Other/Consumer/Commercial
Lawson Hawks Insurance Brokers
Optek Music Systems, Inc.
Richard MacDonald Studio
SymbioOffice
W.L Butler Construction
WebTV

Public Relations & Marketing Agencies
Big Sky Communications
Carter-Israel
Harding Marketing
Jack Morton Worldwide
Larsen Design
NAVAJO Company
Perspective Lab
PRx
TDA Group
Twist SF

Public Sector
San Jose Public Library
Santa Clara County Traffic Authority
Santa Clara Valley Transportation Authority (VTA)

 

RESONANCE CREATIVE 408.910.3066 SITE MAP CONTACT
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