Copywriting, content marketing and project management
Your customers are on a journey. As they travel this path, their needs, interests and obstacles are changing. Engage them in meaningful conversations that build relationships. Respond in the right channels and at the right times with your insights, opinions and expertise. Build the connection between your organization’s unique strengths and your customers’ needs.
Resonance Creative provides clear, concise and compelling copywriting that shows your customers you understand their requirements, challenges and aspirations at each stage of the decision-making process—and written in a way that reflects your brand and is jargon-free. Approachable, crisp content that tells a story and evokes emotional responses that are key to decision-making is at the core of everything we do.
For more than 20 years, Resonance has delivered marketing content and employee communications for companies in the financial services, technology, pharmaceutical, medical devices and healthcare industries; nonprofits; and educational and governmental organizations.
“Michelle is a pleasure to work with. In addition to her capabilities as a writer, her excellent project management and people skills enable her to thoughtfully assess the processes needed to help projects flow smoothly, manage the team to keep content on track and close communications loops with excellent and timely follow up. I’m looking forward to my next project working with her!”
—Susy Siddens, Senior Account Manager, Perspective Lab
“Michelle is one of the best communication professionals I’ve ever had the pleasure of managing. Her writing ability is first-rate, reflecting a good grasp of business value and technical details, and requires little if any editing.”
—Ed Morgan, Principal, Morgan & Associates
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